Encompasses Everything Affiliate Partner Includes Plus:
1. Census Report: Racquets, Strings, Ball
For each quarter of the year a third party accounting firm collects data from participating manufacturers and aggregates the data into the TIA Census Reports on Balls, Racquets, Strings, Racquetball, and Squash.
Each Census Report highlights current quarter wholesale unit & dollar shipments in the industry, year-to-date figures, as well as comparison to same period last year.
This report is only available to Participating Partners of the TIA who contribute company information for data aggregation. If you are a manufacturer and would like to contribute data and receive this report please contact the TIA at 866-686-3036.
2. Tennis Consumer Reports: Racquets, Shoes, Strings, Apparel, Balls (Non-Member Price $1,500)
The TIA Consumer Reports are developed from an annual survey of more than 2,000 core tennis players.
Offering a complete look at the tennis consumer, this report includes trends on playing characteristics, buying habits, preferences, and motivations. Help your tennis business best position itself for success with our in-depth look at who tennis players are and how they spend their money.
3. Pro/Specialty Store Retail Audit: Racquets (Monthly), Footwear, Strings
The Pro Specialty Retail Audit is a POS monitor of retail sales through the Pro/Specialty Channel.
Monthly data from 100+ retail outlets is collected and aggregated into the report. Quarterly summaries for racquets, shoes, and strings are generated and distributed to particpating partners in their respective competitive areas.
The reports includes brand/model dollar share, unit share, price point analysis, category analysis (head-size, weight etc). An online research “cube”, Pro Clarity, is available for access for Participating Partners to manipulate retail audit data and generate customized data views.
4. Dealer Trends: Retailer Satisfaction & Brand Perception Store Trends, Racquets, Footwear
The Brand Perception Report is a 3 part report highlighting store trends and brand perception for racquets and footwear among specialty tennis retailers.
For Part I, store trends, the report highlights sales trends, promotional strategies, store policies, in-store technology, current issues for retailers, along with 10 and Under Tennis trends among specialty tennis retailers.
Part II of the report focuses on racquets, it includes brand distribution, dealer racquet sales predictions, gross margin, net promoter scores, ratings of the various brands in a variety of categories from pro specialty retailers, and more.
Part III, footwear, includes brand summaries, brand distribution, trended sales predictions, net promoter scores, tennis footwear company ratings, a dealer confidence index, and dealer comments respective to the brands carried in the survey respondents retail store..
Charlie Ruddy, CEO
Foundation Sports Systems, LLC
partners@tennisindustry.org
843.686.3036