PARTICIPATING PARTNER

Ideal for tennis manufacturing companies and key stakeholders in the sport driving the industry, collaborating on grow-the-game efforts and accessing to key market intelligence to help them monitor their business.

PARTICIPATING PARTNER

Encompasses Everything Affiliate Partner Includes Plus:  

1. Census Report: Racquets, Strings, Ball

For each quarter of the year a third party accounting firm collects data from participating manufacturers and aggregates the data into the TIA Census Reports on Balls, Racquets, Strings, Racquetball, and Squash. 

Each Census Report highlights current quarter wholesale unit & dollar shipments in the industry, year-to-date figures, as well as comparison to same period last year.

This report is only available to Participating Partners of the TIA who contribute company information for data aggregation. If you are a manufacturer and would like to contribute data and receive this report please contact the TIA at 866-686-3036. 


2. Tennis Consumer Reports: Racquets, Shoes, Strings, Apparel, Balls (Non-Member Price $1,500)

The TIA Consumer Reports are developed from an annual survey of more than 2,000 core tennis players. 

Offering a complete look at the tennis consumer, this report includes trends on playing characteristics, buying habits, preferences, and motivations. Help your tennis business best position itself for success with our in-depth look at who tennis players are and how they spend their money.


3. Pro/Specialty Store Retail Audit: Racquets (Monthly), Footwear, Strings

The Pro Specialty Retail Audit is a POS monitor of retail sales through the Pro/Specialty Channel. 

Monthly data from 100+ retail outlets is collected and aggregated into the report. Quarterly summaries for racquets, shoes, and strings are generated and distributed to particpating partners in their respective competitive areas. 

The reports includes brand/model dollar share, unit share, price point analysis, category analysis (head-size, weight etc). An online research “cube”, Pro Clarity, is available for access for Participating Partners to manipulate retail audit data and generate customized data views.

4. Dealer Trends: Retailer Satisfaction & Brand Perception Store Trends, Racquets, Footwear

The Brand Perception Report is a 3 part report highlighting store trends and brand perception for racquets and footwear among specialty tennis retailers. 

For Part I, store trends, the report highlights sales trends, promotional strategies, store policies, in-store technology, current issues for retailers, along with 10 and Under Tennis trends among specialty tennis retailers. 

Part II of the report focuses on racquets, it includes brand distribution, dealer racquet sales predictions, gross margin, net promoter scores, ratings of the various brands in a variety of categories from pro specialty retailers, and more. 

Part III, footwear, includes brand summaries, brand distribution, trended sales predictions, net promoter scores, tennis footwear company ratings, a dealer confidence index, and dealer comments respective to the brands carried in the survey respondents retail store.. 


"The TIA is our trade association. I have seen the direct benefits from everything the TIA does in its mission to ‘promote the economic vitality of tennis’. That’s for you and me."


Charlie Ruddy, CEO

Foundation Sports Systems, LLC


As THE research source for the tennis industry, the TIA has partnerships levels to suit all types of industry businesses and organizations.

Our extensive research provides you and your organization with the knowledge and market intelligence necessary to make strategic business decisions to grow your business and the game.


partners@tennisindustry.org

843.686.3036